Now that the Sox have put their last late-game of the season to bed with a W (in extra innings, no less), I can put myself to bed too. But first, today's post!
I mentioned yesterday that I read a library copy of Freakonomics. I've got about seven more books out, so these late night games have actually been good for my reading time. The other books, if you're interested, are:
The 80/20 Principle by Richard Koch
Economics in One Lesson by Henry Hazlitt
Your Call is Important to Us: the Truth about Bullshit by Laura Penny (I tried reading Harry Frankfurt's "
On Bullshit", but despite it's svelte pagecount, I couldn't get through more than 10 pages of its dense treatise)
Purple Cow and
Free Prize Inside, both by
Seth Godin (I'm really enjoying these, look for future posts on these)
The Art of the Start by Guy Kawasaki
and probably the most intriguing title on the list,
Emergence: the Connected Lives of Ants, Brains, Cities and Software by Steven Johnson
Man, I love the library. All of RI's books
at my fingertips, delivered to my local library a few blocks from home. If anyone has read any of these, definitely leave a comment. I'll be in bed, reading...
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hey man,
chris and I have been into Seth Godin for a few months now, and the more and more I read from him the more and more I agree with his views on marketing/story telling.
funny tho, when talking to the other designers at an un-named design firm, they were appalled by the idea that ‘story telling’ was what sold products…more specifically the idea that people want to be told a story that is in line with their world view (iPods are hip = if you have an iPod you’ll be hip etc).
“No one want’s to be lied to”, I was told. Which is correct, they don’t want to be lied to. They want to be told that they’re right to want something…and that they want it for exactly the right reasons.
It would seem to me that you’re a designer, you would understand the idea of ‘story telling’. That you would understand that there’s more to it than picking out type that looks ‘good’…that the design needs to say something about the company while saying something that confirms the world-view of consumer.
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DUDE! You made the jump to wordpress!
SWEET!