SWEET!

chris and I have been into Seth Godin for a few months now, and the more and more I read from him the more and more I agree with his views on marketing/story telling.

funny tho, when talking to the other designers at an un-named design firm, they were appalled by the idea that ’story telling’ was what sold products…more specifically the idea that people want to be told a story that is in line with their world view (iPods are hip = if you have an iPod you’ll be hip etc).

“No one want’s to be lied to”, I was told. Which is correct, they don’t want to be lied to. They want to be told that they’re right to want something…and that they want it for exactly the right reasons.

It would seem to me that you’re a designer, you would understand the idea of ’story telling’. That you would understand that there’s more to it than picking out type that looks ‘good’…that the design needs to say something about the company while saying something that confirms the world-view of consumer.

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