I've mentioned my unwieldy financial spreedsheet before, right? Well, it just told me that I've spent over $50 this month at Dunkin Donuts. Whatever, that's kind of a lot, but I accept it. And as I contemplate yet another after-work latte, I see that DD has gotten $20 from me this week alone. So now I'm sad. How can I possibly justify yet another $3 cup of mostly milk and ice? (tomorrow is pay day, though...) My brain, however, has come up with a way to trick me into having my latte and drinking it too: I can recharge my Dunkin Card online! For whatever reason, I've come to look down on those recurring $3-$5 purchases as evil wallet vampires, sucking away the blood of my financial life. But! My budget leaves plenty of room for one or two moderate, $20-$40, "on-a-whim" purchases each week. (for instance, I'm getting a tortilla press this week!) So! What if I just put $20 on my Dunkin card? I get 5 or 6 guilt-free trips to the crackhouse local DD and the spreadsheet doesn't shame me for another week or two. Excellent.

Dunkin psychology

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